![]() ![]() With Watsons, Sephora and domestic companies all crowding China’s cosmetics market, a rivalry among beauty retail chains is playing out. Beijing - 100000 Shanghai - 200000 Xian - 710000 Guangzhou - 510000 Chengdu - 610000 Tianjin - 300000 Chongqing - 400000 Shenzhen - 518000 Urumqi - 830000 Lhasa - 850000 Hohhot - 010000. We look at the principal players in China’s market and their private brand strategies, even as coronavirus fears hang over retail businesses.Į-commerce sales in China’s beauty market are strengthening.Įach retailer is putting a lot of effort into their private brands. Watsons has been around since way back in 1841, helping people look good, do good and feel great. But it’s not yet reached the point where brick-and-mortar store channels are seeing sluggish sales. Watsons has the numbers, Sephora has the profit ratio Some channels are growing steadily at a similar rate to e-commerce - and these are cosmetics retailer chains. Les parfums attirent de plus en plus de consommateurs chinois en 2021. Hong Kong retailer Watsons owns the largest number of stores among China’s cosmetics retail chains. The health and beauty giant opened 3,800 stores in mainland China as of November 2019, according to its website. The retailer’s stable of 17 private beauty brands includes the Watsons label as well as those jointly developed with other companies. Après linvasion de lUkraine par la Russie fin février 2022, les instances dirigeantes internationales du tennis autorisent les joueurs de Russie et de Biélorussie à participer aux tournois, mais pas sous le drapeau de leur pays, jusquà nouvel ordre 1. Private label sales made up 20% of Watsons’ total sales in 2015 - Watsons had imitated the best-selling products of other brands and sold them cheaper as private beauty brands. Faits marquants Avant le tournoi Contexte. But this formula soon ran its course as younger customers lost interest, which was reflected in Watsons’ 20 sales seeing negative growth. Unlike Watsons, LVMH-owned Sephora has gained momentum. This is one of the must-visit clubs in Shanghai to have an unforgettable nightlife experience. Sephora has over 1,300 stores globally and enjoys good business conditions in China. The rooftop terrace offers an amazing view of The Skyline of Shanghai with private VIP seating. After establishing its China offices in 2004, it opened its first store in Shanghai in 2005. As of October 2019, it had expanded to 243 stores in 76 cities across China. ![]()
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